Optical Shop & Designer Eyewear in Durham, North Carolina

Upchurch Optical Center in Durham, North Carolina, is committed to excellence by providing the latest fashions in designer eyewear in a hometown way. We are famous for our funky styles and carry optical goods from all over the world.

Check Out Our Special Offers, Optical Shop in Durham, NC

We Proudly Offer

• Eye Exams
• Contact Lenses • Eyewear • Expertise and Service

Best Fashion Selection with Customer-Oriented Solutions
Our selection of fashion is by far superior to the rest. We carry a unique frame selection from all over Europe as our owner travels to business and trade shows worldwide to keep up with the latest styles by designers.

With 30 years in the business, we put forth the effort to offer customer-oriented solutions to take care of you. We use different lens designs that are going to provide you with optimal vision.

We accept EyeMed, Superior Vision, & Community Vision Insurance.
Please contact us for other insurances.


We will NO LONGER be able to file or accept
EyeMed Vision Insurance after April 23rd, 2014

Open Letter from Mike Upchurch to all EyeMed patients:

    EyeMed has proposed a new set of contract guidelines for Upchurch Optical to consider. They have decided to cut reimbursements to make it difficult for all small independent optical shops to make a living. Upchurch Optical would have to raise our mark-up on frames by thirty percent on all customers to survive. As a small local optical shop, I will not penalize my entire customer base to continue our relationship with EyeMed. EyeMed is owned by Luxottica. Luxottica is the world’s largest manufacturer of eyewear. They also own Lenscrafters, Target, Sears, B.J.’s Optical, Sunglass Hut and all non-franchised Pearle Vision Centers.

   By cutting reimbursements and changing the way lenses are produced and brought to the market they are pressing all small independent optical shops to drop EyeMed. I urge all EyeMed recipients to crunch the numbers.  Most eyecare benefits allow you a frame every two years and lenses annually. At what cost, twenty dollars a month? That is $480 every two years for a pair of glasses before copays for progressives, polycarbonate lens material, anti-glare and any other lens options the customer may want.

    At Upchurch Optical we work with you to provide affordable prices. We give all of our customers superior service with our trained professionals. The price difference in paying premiums for two year plus add-ons will be minimal compared to what we offer you. Crunch the numbers; don’t let corporate America dictate your visual choices.  Upchurch Optical does not want to lose you as clients and friends. Upchurch Optical will continue to provide you with the customer service, quality, and experience that we have provided since 1982. That is my promise to you.

Thank you for your support.

Michael A. Upchurch
Owner and Head Optician


Durham's Readers Choice Award for Best Optical For 5 Years in a Row
Recognized in Independent and Durham Magazine for Being the Best at What We Do
Reader's Choice Awards 2012

Member of the North Carolina Optician Association
2 Convenient Locations
Sutton Station Location
5826 Fayetteville Road Suite 104
Durham, NC, 27713
(919) 405-2888

Riverview Shopping Center Location
5108 N Roxboro Road
Durham, NC, 27704-1420
(919) 477-9113